Revolution Gunite is an expert shotcrete applicator based in North Carolina that primarily works on industrial repairs and residential pool projects. They hired me to create their first truly branded collateral since they were founded over 20 years ago. I gave their outdated website an upgrade, and now it really showcases the type of award-winning shotcrete work they're capable of. Along with web design and dns hosting, I curated several powerpoint designs for convention use and internal staff meetings, and put together human resource materials for new employees.
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Challenges.
1. How can we establish a cohesive brand identity that will convey reliability and luxury, aligning with the high-quality and long-lasting nature of the company's shotcrete services?
2. How can we infuse professionalism into internal materials to ensure they reflect the brand’s standards for excellence and reliability?
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Brand identity.
The original web design for Revolution Gunite was a single landing page with an abundance of text and hardly any project images.
For their new website, action photos from recent projects are on every page to showcase the talent of the Revolution Gunite crew and all important information is organized on separate pages. The bold fonts and color scheme creates a modern and industrial feel to the website, emphasizing Revolution's commitment to strength, reliability, and longevity in every project.
This site is more than a home for award-winning projects and a number you can call. Shotcrete construction is an innovative alternative to regular concrete and Revolution Gunite's site serves as both a resource and an inspiration, offering in-depth articles and case studies on best practices for shotcrete application.
Revolution Gunite award-winning projects pages walk through.
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Internal collateral.
Revolution Gunite is an American Shotcrete Association (ASA) Qualified Shotcrete Contractor, which means they have been vetted and approved by industry professionals. The technical director is certified to teach classes on shotcrete techniques and Revolution Gunite holds regular crew meetings to improve performances.
I created branded PowerPoints for staff meetings and presentations at national ASA conventions.
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Project details.
Client
Revolution Gunite
Role
Creative Content Specialist
Year
2023-24
Services
Branding
Web design
Presentation design
Photography
Videography