The Curry Club UK is a British networking and event planning business that reaches many cities in the UK. I was paired with this internship during my study abroad in London, with the internship continuing remotely as the lockdown for the Covid-19 pandemic began.
My direction shifted from planning in-person events to creating an entirely new platform where our members can connect virtually. With the Curry Club director, I designed content and coordinated online networking free of charge so that members can continue receiving expert business advice, especially during a time when many businesses had to close for months.
Press releases I wrote about The Curry Club UK moving online have been published in Express & Star, MK Citizen, British Herald, and Bdaily News.
Homepage display of the Curry Club UK networking platform.
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Challenges.
1. How can we design a new online platform that effectively replicates in-person networking experiences and provides seamless access to our services?
2. What strategies can we use to market this online platform to both current and new members, emphasizing value while offering free services during a time when many businesses are struggling?
3. How can we develop revenue-generating features or services within the platform to sustain the business financially while balancing free offerings for members in need?
4. What content and engagement techniques should we use to keep current members connected and actively involved, fostering community through frequent, relevant posts and interactive content?
Mailchimp email campaign flyers for expert business advice.
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Seminars that pack a punch.
To maintain Curry Club memberships and important networking relationships, we offered free Lunch & Learn online seminars led by business professionals twice a week. These seminars replaced the in-person meetings held at curry restaurants but we strived to make it feel the same.
Once our attendance for the free events started to pick up, we partnered with a company that sells curry kits you can make at home. So members could still enjoy curry with a side of networking!
We also held "hot seat" seminars and started Construction & Property seminars with special guest speakers.
Curry kit partnership flyers.
Hot Seat and Construction & Property seminar flyers..
Curry Club UK upcoming virtual seminar Instagram posts.
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Project details.
Client
The Curry Club UK
Role
Media & Marketing Intern
Year
2020
Services
Branding
UI / UX design
Digital marketing assets
Event collateral
